Senior Brand Executive

Brief

Our #MKAJoycareTeam is expanding! We are looking for Senior Brand Executives to drive the health and beauty brands with us! This role will assist Brand Managers to develop and implement marketing strategies to enhance brand visibility and consumer engagement.

• Identify market opportunities and gaps in existing product offerings.
• Generate innovative ideas for new products based on market trends, consumer insights, and competitive analysis.
• Conduct feasibility studies and initial assessments to evaluate the viability and potential success of new product concepts.
• Conduct comprehensive market research to understand customer needs, preferences, and behaviours.
• Work closely with cross-functional teams to develop new product concepts into tangible offerings.
• Develop product deck including product requirements, features, and specifications.
• Create detailed project plans, timelines, and budget for new product development initiatives.
• Conduct user testing and gather feedback to iterate and refine product designs and functionalities.
• Ensure product prototypes meet quality standards, regulatory requirements and customer expectations.
• Collaborate with marketing and sales teams to create compelling messaging, sales collateral and promotional materials.
• Gather customer feedback and market data to identify areas for improvement and optimization.

Requirement:

• Bachelor’s degree in business management, or science related field; nutrition, food science, food tech, bio-tech degree preferred.
• Minimum 2 years’ experience in product management or new product development roles, preferably within health and beauty industry.
• Good team player to collaborate effectively across diverse teams and stakeholders.
• Ability to manage multiple initiatives simultaneously and deliver results on time and within budget.
• Passion for innovative and a deep understanding for market dynamics, consumer behaviors, and emerging technologies.
• Result oriented mindset with a focus on driving measurable business impact and organization goals.